Elevate your client experience while earning more money ✨
Whether you want to work with less couples per year without compromising on income or simply want to optimise your earnings, mastering upselling is the key!
Not only will successfully upselling increase your annual turnover but it will help you to stand out from competitors in an increasingly competitive market.
Upselling isn't just about increasing your sales, though, it's about enhancing your couple's experience by offering additional value they may not have considered.
In this blog post, I'll be exploring 5 upselling ideas and sharing a closer look at my newsletter template, the exact one I use to communicate the additional services I offer to my own clients.
I send out Bi annual newsletters to my couples to keep them updated with all things Faye Wilde and upsell to elevate their experience even further. In this newsletter template guide, each page has an example (what I would write) and a follow up template page with prompts to help you write something in your own tone of voice, that's still effectively marketing what you're offering and encouraging clients to purchase.
This is not empty selling, it's presenting your recent work and encouraging clients to consider other services you offer, that that may not have otherwise considered.
This guide not only explains the benefits of each add on to couples, but there's space to add recent examples to help establish the emotional connection and need!
My newsletter covers the following add-ons:
1. Engagement shoots
2. Second shooters
3. Express delivery time
4. Analogue film photography
5. Video highlights / content creation
